Guide To Starting A Career In Digital Marketing



Digital marketing is one of the fastest growing and most lucrative career fields today. As more businesses move online and people spend more time on social media and the internet, the opportunities for digital marketers seem endless. However, the field is also becoming increasingly competitive as more professionals enter this space. Those who start learning digital marketing skills now will have a huge first mover advantage over others. You’ll be ahead of the curve in gaining the experience and building the portfolio needed to land high paying jobs or start a successful freelance business. The best time to plant a tree was 20 years ago. The second best time is now. Don’t miss out on this opportunity to position yourself for success by gaining an understanding of digital marketing fundamentals.

What is Digital Marketing?

Digital marketing refers to the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. It involves using websites, social media, search engines, emails and other platforms to market a brand and acquire new customers. The goal is to promote brands, products and services to the right audience at the right time through various digital channels. Some key aspects of digital marketing include search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, social media marketing, email marketing, mobile marketing and more.

Career Paths in Digital Marketing

There are several career paths one can take in the digital marketing field as it continues to evolve:

– Search Engine Optimizer (SEO) – Focuses on improving visibility of websites in search engines like Google through on-page and off-page optimization strategies.

– Social Media Manager – Creates and curates engaging content for social media platforms like Facebook, Instagram, Twitter, LinkedIn and monitors responses.

– Content Marketer – Generates compelling content like blogs, videos, infographics and ebooks to attract and engage target audiences.

– Email Marketer – Utilizes email marketing tools to develop email campaigns, landing pages, broadcasts and manage subscriber lists.

– PPC Specialist – Manages pay-per-click advertising campaigns on search engines and social media to drive traffic.

– Affiliate Marketer – Partners with merchant sites to promote products through affiliate networks and earns a commission on sales generated.

– Digital Marketing Strategist – Develops comprehensive digital marketing strategies for clients including goals, budgets and ROI measurement.

– Digital Marketing Manager – Oversees the implementation of various marketing campaigns and supervises a team of specialists.

– Entrepreneur – Launches one’s own digital marketing agency or consultancy business.

Salary and Pay Structure

The salary levels in digital marketing vary based on the role, location, industry, skills, experience and size of the employer. Here are some average salaries one can expect in major global markets:

– Entry Level (0-2 years exp): £20-30k in the UK, $40-60k in the US

– Mid-Level (3-5 years exp): £30-45k in the UK, $60-90k in the US

– Senior Level (6-10 years exp): £45-65k in the UK, $90-120k in the US

– Manager (8+ years exp): £65-100k in the UK, $120-160k in the US

– Director (10+ years exp): £80k-£150k in the UK, $150-250k in the US

Freelancers and agencies also receive varying rates depending on the scope of work – $50-100/hour is typical for freelancers while agencies usually charge a percentage of the project budget (15-30%). Bonuses and profit shares are common at larger corporations. Digital marketers may also choose to start their own agencies and earn unlimited based on business performance.

 Popular Employers

Some top companies that are actively recruiting digital marketing professionals include:

Google – Jobs in search marketing, social media, analytics and more.

– Facebook – Positions in content strategy, media buying, campaign management.

– Microsoft – Open roles related to Bing Ads, LinkedIn ads, YouTube marketing.

– Amazon – Opportunities in affiliate marketing, sponsorships, brand management.

– Apple – Vacancies for App Store optimization, influencer relations, web traffic.

– Netflix – Careers involving social listening, influencer engagement, streaming promotions.

– IBM – Jobs in IBM digital marketing cloud,AI marketing assistant, data analytics.

– Coca-Cola – Roles related to global campaigns, social governance, UX research.

– Samsung – Positions for product launches, ecommerce, influencer campaigns.

– Unilever – Vacancies in content creation, influencer partnerships, insights.

Most big corporations have career pages on their sites with constantly updating openings for digital marketing professionals. It’s also worth regularly checking job sites and professional networks.

In conclusion, digital marketing is a dynamic and booming field that offers excellent career and business opportunities. By gaining skills through education and experience, professionals can break into high-growth roles at top global brands or launch successful independent ventures. With continuous learning and hard work, there are endless possibilities to progress to leadership levels. In today’s digital era, digital marketing prowess can open many doors for success. I hope this gives you a good overview of the landscape and possibilities in this lucrative and exciting industry.

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